For any business, brand reputation is its most valuable and fragile asset. It contributes directly to the organization’s visibility, resulting in rapid growth and profitability. However, a negative brand reputation could take a toll on an entire company, affecting everything from its customer base to profits. Without a proper brand reputation management system, your business is unguarded and susceptible to cyber attacks.
Financially motivated threat actors deliberately target large organizations and orchestrate prolonged scams that have the potential to tarnish the organization’s good name. As more businesses establish a strong online presence, to engage their customers across the globe, threat actors prey on your exposed assets and create fake social media accounts, mobile applications, customer care numbers, and may even leak critical data related to the business. Unsuspecting customers are subjected to such fraudulent schemes, which then leads to a decline in their confidence.
Brand Monitoring Solutions
Existing brand monitoring tools and products are meant to identify any mention of your brand name in platforms across the surface, deep, and dark web. It monitors chats and discussions among threat actors that may concern an organization’s sensitive information or critical assets. But such solutions are not capable of anything more than that.
Several brand monitoring solutions are available in the market. However, organizations would require a more sophisticated and innovative remedy to tackle brand-related incidents; tools that are capable of taking proactive measures to prevent attacks against a company’s brand reputation.
Digital Brand Protection: A Futuristic Solution
While traditional brand monitoring tools scour the internet for keywords related to a client’s organization, a digital brand protection solution assesses the relationship between the organization’s critical infrastructure and the threat itself. And takes far-sighted steps in real-time to prevent attacks lodged against the brand. Thus, digital brand protection is a game-changer for organizations.
For instance, brand impersonation is the most prevalent form of attack against a brand, which involves unauthorized use of brand logos or fake domains/ applications. In the event of domain abuse, the client gets real-time updates on fake websites that masquerade as their brands, as soon as they have subscribed to the solution.
Impersonation of CXO level executives is another critical issue that most companies have to face. Once threat actors gain access to their accounts, through social engineering tactics and/ or brute force attacks, they weaponize these accounts to launch further attacks on employees, and the company itself. Digital brand protection identifies newly registered malicious profiles on the internal network and initiates takedown before such profiles could harm the organization’s reputation.
Digital brand protection keeps a close watch on the attacks that target your industry or your rivals within the industry. Allowing it to warn your organization, ahead of time, about potential threats, averting any form of attack against your brand. Digital threats arise from different social media platforms, in different languages. Therefore, it is necessary to find a solution that can process data in multiple languages and also combat threats arising from across every nook and corner of the internet. Digital brand protection is one such solution that is capable of achieving both.
The fundamental difference between brand monitoring and digital brand protection is that while brand monitoring solutions track every mention of your brand on the internet, digital brand protection tools and products, such as CloudSEK’s XVigil, scour the internet to identify relevant mentions of your brand, asset, and product. It also provides a risk score for each threat, which allows the client to evaluate their security posture, manage their brand reputation system, and take real-time remediation measures.